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March 26, 2009 / Monsieur D

Price fall boosts platinum jewellery demand

Consumers are increasingly turning to platinum jewellery in preference to gold as a result of the precious metal’s recent fall in price, it has been revealed.In a report which appears on, Kiran Dixit, Head of Marketing for TBZ-The Original, Mumbai, has noted an increased demand for platinum jewellery related to the declining price of the precious metal.”Customers who have always been aspiring to own platinum jewellery but have not been able to do so because of the price, are taking advantage of this opportunity,” he told the publication.
Sources:Platinum: Still rare but now so affordable! (03/09)


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