Skip to content
March 27, 2009 / Monsieur D

PLATINUM GUILD INTERNATIONAL LAUNCH NEW THANKS DAYS PLATINUM CAMPAIGN IN JAPAN

Following the success of Platinum Guild International Japan’s “Thanks Days Platinum” campaign aimed at retiring baby boomers, the latest programme is underway with a new creative treatment, including print and television advertising with key trade partners and merchandising materials displayed in store.
Research has shown that, upon retirement, these men want to give their wives platinum jewellery in appreciation of their support over the years.
The new TVC is a sequel which highlights the husband’s unease as he adjusts to his new life, and the supportive acceptance of his happy wife who has, just the day before, received a beautiful Thanks Days Platinum ring.

www.thanksdays.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: