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April 7, 2009 / Monsieur D

Platinum Guild International announces winners of inaugural 2009 Platinum Design Awards 7th April 2009

Picchiotti, Kuwayama and Hans D Krieger have been unveiled as the inaugural winners of a competition created by Platinum Guild International (PGI) to showcase the best examples of platinum design.The results of the 2009 Platinum Design Awards were announced at Baselworld, which is the world’s largest watch and jewellery exhibition.Entrants were judged in three categories, with Italian manufacturer Picchiotti coming out on top in the ‘Platinum Bridal Jewellery’ section, Japanese brand Kuwayama triumphing in the ‘Platinum Design in the Nature inspired’ category and German company Hans D Krieger recognised for excellence in the ‘Platinum Jewellery For Men’ segment.Picchiotti’s piece, a solitaire engagement ring, includes brown, yellow and white diamonds set in platinum.The metal’s relevance as an engagement ring is not lost on the award organisers, who make the link between the rarity of eternal love and the scarcity and uniqueness of platinum.Kuwayama took note of the trend which has seen a number of platinum manufacturers opt for designs inspired by nature to create a platinum spider web necklace, bracelet and earrings set.Meanwhile, Hans D Krieger looked to the growing men’s platinum market with its sword-shaped platinum pendant with white diamonds.According to James Courage, CEO of PGI, the awards will help to raise the profile of platinum jewellery.”PGI designed this contest to provide visibility and awareness for well-designed, outstanding Platinum pieces,” he commented.”We have been delighted with the creativity and quality of the winning pieces and, indeed, all the pieces entered into our Platinum Design Award categories at Basel in this our first year.”Judges on the day included a number of notable journalists, with Vogue Gioielli, China Daily News, Le Bijoutier International, Women’s Wear Daily and Schmuck Magazine all represented.Next year’s Baselworld will take place from 18th to 25th March in Basel, Switzerland.

Sources:

PGI announced winners of the Platinum Design Awards (07/04/09)
http://diamondworld.net/contentview.aspx?item=3685

Platinum Guild Award Recognizes Three Designs During Basel (06/04/09)
http://www.diamonds.net/news/NewsItem.aspx?ArticleID=25925

BASELWORLD 2010
http://www.baselworld.com/go/id/ss/lang/eng/

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