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May 27, 2009 / Monsieur D

ETERNAL PLATINUM – THE ULTIMATE SYMBOL OF LOVE

Having taken Milan by storm, Eternal Platinum, a major exhibition showcasing platinum wedding rings created by the most celebrated Italian designers, comes to London during Coutts London Jewellery Week between 8th – 12th June at I.N.C Space, Covent Garden.

A UNIQUE COLLECTION OF PLATINUM WEDDING RINGS CREATED BY THE LEADING DESIGNERS OF ITALIAN ARCHITECTURE, JEWELLERY AND FASHION.

Seven architects, seven jewellery designers and seven fashion designers have created the ultimate symbol of love, working with the most enduring precious metal, platinum.
From Fabergé to Cartier, the world’s greatest jewellery designers prefer working with ductile, versatile platinum. The precious metal is 95% pure, rare and enduring with a naturally white colour that never fades. It is because of these attributes that a platinum wedding ring is steeped in symbolism and is chosen by many to express their associations with eternal love.

Alongside the iconic wedding rings on display, are sketches that show the creative process from concept to realisation, revealing how each designer’s expert skill in their field shaped the finished masterpiece. Each ring captures the personality of its creator and is their interpretation of eternal love.

Eternal Platinum is open for public preview at I.N.C Space, Covent Garden during Coutts London Jewellery Week, 8th – 12th June. Those unable to attend can view the entire collection at http://www.eternalplatinum.com/.

Eternal Platinum collection created by design masters from the worlds of:

ARCHITECTURE:
Sergio Asti
Antonia Astori
Andrea Branzi
Pierluigi Cerri
Aldo Cibic
Antonio Citterio
Patricia Urquiola

JEWELLERY:
Giampaolo Babetto
Gabriele De Vecchi
Alba Polenghi Lisca
GianCarlo Montebello
Rossella Tornquist
Giorgio Vigna
Annamaria Zanella

FASHION:
Albino D’Amato
Salvatore Ferragamo
Gianfranco Ferré
Alberta Ferretti
Pierluigi Fucci
Antonio Marras
Debora Sinibaldi

NOTES TO EDITORS Eternal Platinum Exhibition location and public opening times:
I.N.C Space
9-13 Grape Street
Covent Garden
London WC2H 8ED

Opening Hours:
Tue 9 June: 10:00 – 19:00
Wed 10 June: 10:00 – 14:00
Thu 11 June: 10:00 – 16:00

Eternal Platinum is curated by Alba Cappellieri, a professor at Politecnico di Milano.
Founded in 1975, Platinum Guild International (PGI) is the international organisation dedicated to the development of platinum jewellery around the world. PGI has its head office in London and branch offices able to provide information on every aspect of platinum jewellery in the world’s principal markets.

For further information contact:
Nita Rushi
T: 020 7841 1240
M: 07534 960 087
E: nrushi@pgiglobal.com

http://www.preciousplatinum.co.uk/

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