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January 6, 2010 / Monsieur D

Platinum and diamonds sparkle at jewellery show in India

Gorgeous models adorned with glittering jewels sashayed along the catwalk in India’s southern city of Chennai to showcase the latest trends in diamond jewellery on Thursday.

In addition to diamonds, there were rubies, emeralds and platinum jewellery.

Experts say it’s just the beginning and diamonds, along with platinum, have a long way to go.

N Anantapadmanabhan, proprietor of NAC Jewellers, said, “See, today for the middle class, gold has gone beyond their reach. So what has happened is that diamond is affordable and platinum is also affordable.
A one gram, two or three grams platinum ring with a single diamond is great. And they also feel very proud when they possess platinum or a diamond ring.”

Visitors at this exhibition and fashion show were equally upbeat about diamond and platinum jewellery.

Priya, visitor, said, “Diamonds have resale value and anytime you give them back you get the cash back. So my preference would be diamonds studded in 18 carats, and I really prefer diamonds.”

At one time, India was known for quality diamonds the world over.

Click on this link to see the video:


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