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March 30, 2010 / Monsieur D

PLATINUM JEWELLERY TRENDS 2010

Platinum Guild International (PGI) has unveiled its insights into the most notable platinum jewellery trends at the BaselWorld watch and jewellery show, including a shift toward more structured, engineered designs.

With a shift in the world’s value systems, the design world has begun to look to the urban landscape, inspiring a shift towards more structural, engineered designs that will stand the test of time. In consequence, 2010 sees designers replicate strong yet intricate structures based around three guiding themes: perforated, tubular and chain.

Platinum, the most versatile of precious metals, lends itself entirely to this trend of sculptural pieces. Perfect for intricate creations that embody all the delicacy of the finest lace, the weight and density of platinum also create solidity in seemingly hollow structures, and will allow precious gems to be securely suspended as if by magic. This enduring nature makes platinum jewellery the perfect choice for a lifetime of everyday wear.

An increasing number of designs are now available at more entry-level price points, under $5,000.

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